What Is a Microsite?
A microsite is an individual web page or small cluster of web pages that act as a separate entity for a brand. A microsite typically lives on its own domain, but some exist as a subdomain.
Microsites can be used to help brands achieve a number of things. For example, some companies have used them to highlight a specific campaign or target specific buyer personas. Others have used them to tell a short story, or to inspire a specific call-to-action.-Hubspot.com
All microsites should….
- Identify your target audience for this specific product or campaign
- Limit the site to one, very specific topic
- Include plenty of high quality, relevant information on that topic
- Use a creative design and craft an excellent user experience
